What is SEO?
SEO is short for search engine optimization or search engine optimizer.
Webopedia defines search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
Why is SEO Important?
You cannot simply build it and your visitors will come. Your website needs to be indexed and found in all the major search engines. SEO is an on-going task that requires constant attention, modification, and analysis by a dedicated professional to ensure that your website will be found in the search engines.
On-Page vs. Off-Page SEO
On-Page SEO consists of tasks that focus on actual physical page structure. Things like: Meta Data, Text-to-Code Ratios, Keyword Relevancy, HTML Validation, CSS & JS minification and compression, Content Management, Image Progressive Optimization and about 200 other things, where
Off-Page SEO contentrates more on Link Building, Server Optimization, CDN Cloud Asset Delivery, and verification of Nap Data.
Local NAP & Social Awareness
NAP Data (Name Address Phone) MUST be consistant across all local directories on the internet, as major search engines use this data in their aggregation. This alone is one of the biggest factors in placement of Google Maps. As search has gone local, high placement in Google Maps can make or break a business.
Social Awareness includes fresh and relevant content in your social networks. Social plays a huge role in Google.
Our Expertise
SEO is constantly changing. Our dedicated SEO professionals have over 15 years expertise in the intricacies of search engines. In fact, we have even built search engines for clients. When you team up with AspireSite, you get a dedicated SEO Specialist that will take the time to learn your business, your market and your competitors. He will then develop a custom plan that is tailored to you, using every white hat tool in his arsenal, to ensure that you have a lead over your competition!